Big Agriculture and food companies are shelling out gobs of cash ahead of November’s election to convince Californians to vote against a proposed law that would require businesses to label products that contain genetically modified organisms.

Proponents of Proposition 37 applaud the strict labeling requirements and say it will help consumers make better purchasing decisions. Opponents say that the labels are misleading and overly burdensome to food producers. Not only that, they claim, but compliance would be costly — an expense that would likely drive up the price of goods in the grocery store.

The money is behind the opposition, literally.

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