Aaron Dykes November 6, 2012

Media Prepares Public to Accept Defeat of Prop 37 to Label GMOs

Is the fix in for California’s Prop 37 before the polls even close later this evening?

Supposedly unbiased papers mirroring mega-corporate interests have lined up by the dozens to uncritically regurgitate the phony claims that GMO food is ‘tested’ and ‘safe’ throughout the election cycle. Now, they are celebrating their own success over cries to Californians to go back to sleep and ignore the public’s right to know, systematically campaigning to dull the senses and avoid sparking a movement that could have qucikly spread across the United States to demand labeling and greater transparency with genetically modified organisms on the market.


After weeks of the “No on 37″ crowd – Monsanto, DuPont, Pepsico, etc. – spending upwards of $46 million, and reportedly $1 million per day, to lobby against the food labeling initiative, with media lapdogs in tow, the MSM are reporting that Prop 37 may indeed fail.

Polls were initially clear, with over 60% of California voters clearly in favor of knowing what’s in their food. But a deluge of heavily-financed propaganda has sadly whittled that support down, with support for labeling (Yes on Prop 37) dropping to only 39% according to current reports.

Fudging poll numbers has its own science, as well as art, so it’s difficult to know if these numbers really represent Californians, but it is clear that it is influencing them to accept defeat before the fact. On election day, anyone combing the news is given the impression that Prop 37 has become a hopeless measure, even if the public in general have made clear that they want to know what is in the food they are eating.

But without a doubt, op-eds and even supposedly objective reports have boldly claimed that Prop 37 is not only much ado about nothing (there are already ways to choose organic, they say) but potentially costly and even damaging (by way of supposedly encouraging frivolous lawsuits over labels). The L.A. Times has predictably led the charge in this effort. Yesterday’s “Proposition 37 campaign is about everything but the meat,” blamed pro-labeling activists for trying to hold the other side accountable for misrepresenting quotes from the FDA, instead insinuating that the activists were the misleading ones. It further argues that Prop 37 is poorly written and would be ineffective, and this bunk argument is entirely typical.

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