General Mills pulls Cheerios ‘app’ following groundswell of GMO opposition
(NaturalNews) A social media marketing experiment recently launched by food giant General Mills went down in flames less than one day after it was created following a groundswell of opposition to the company’s hidden use of genetically-modified organisms (GMOs). According to Activist Post, a Facebook “app” created by General Mills that allowed members of the public to generate their own messages about the company’s Cheerios breakfast cereal product was pulled after countless individuals swarmed the system with messages warning others about the presence of GMOs in General Mills food products.
It was intended to be a cute and fun way for fans of Cheerios to express their feelings about what the cereal has meant to them personally over the years. Complete with the cereal brand’s iconic yellow background, the app’s template was creatively designed to allow users to create their own messages in the same black font used on the cereal boxes, and even punctuate their messages using pictures of the tiny “Os” as dots and periods. But rather than receive messages of appreciation, the app was quickly bombarded with messages of protest and outrage about GMOs.
“Deception,” “Poison,” “Contains Toxic Ingredients,” and “We are not guinea pigs,” are just a few of the many user-created images that quickly flooded the wall of the Cheerios Facebook page. So many users were generating messages of protest about General Mills’ deception with GMOs, in fact, that administrators for the company’s Facebook page reportedly could not keep up with censoring and removing them all fast enough to keep them hidden from view. You can view images of some of the messages before they were deleted here: