App allows votes against Monsanto, for GMO labeling
A new app aims to become an engine for consumer activism, helping users spend money on products from companies they share causes with, boycotting those they don’t. The prime targets at the moment are Monsanto and Koch brothers.
The power that new technology gives to grassroots movements comes into focus occasionally. It did when people rallied to the protection of internet freedoms from SOPA/PIPA bills on the call from online giants. It did when Egyptian anti-government protesters or London rioters coordinated their action through Facebook and Twitter.
The people behind Buycott, a new app for Apple devices, apparently eye the same direction. The program combines a simple barcode scanner with a database of corporate ownership and a website for user-suggested activism campaigns.
A campaign lists companies that support some cause, like opposing factory farming or lobbying for the big oil, which supporters of the campaign would love or hate. When a barcode is scanned, the application tracks the product to the parent company that will ultimately profit from the purchase and checks against your selected campaigns. If there is a match, the app green-lights or red flags the product.