Reason might not have the most inspired name, but the website is set to make U.S. television history with the first medical marijuana-related TV ad. The 1-minute spot—slated to air on Massachusetts Comcast channels come April—compares buying drugs illegally to buying sushi off the street and urges potential patients to visit to find pot prescribing physicians.

Jessie Quintero Johnson, a University of Massachusetts-Boston health communication professor, viewed the ad positively. “This is a great example of the producer of the ad trying to create an association with credibility,” she told The Patriot Ledger

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