Privacy Policy
Last Revised April 18th, 2012

BK Entertainment LLC (“Company” or “we”) operates (“WTFRLY” or “we”). This Privacy Policy describes WTFRLY’s use and sharing of personally identifiable information (“PII”– your full name, email address, mailing address, telephone number, and/or credit card number) that Members voluntarily provide to WTFRLY when they register (also known as “Registration PII”). The Term “User” refers to a Visitor or a Member (or “you”). This Privacy Policy applies to the services offered by WTFRLY, including any WTFRLY-branded URL (“WTFRLY Website”) and any other features, content, or applications offered from time to time by WTFRLY in connection with the WTFRLY Website (collectively, the “WTFRLY Services”). The WTFRLY Services are hosted in the United States.
The WTFRLY Website is a general audience site and does not knowingly collect PII from children under 13 years of age. Membership is restricted to individuals aged 13 years or older. During registration, the user asserts that they are 13 years or older.

From time to time WTFRLY may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of the WTFRLY Services, or technology, and such modifications shall be effective upon posting by WTFRLY on the WTFRLY Website. Your continued use of the WTFRLY Services after WTFRLY posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If WTFRLY materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.


General. When WTFRLY collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Member of WTFRLY. WTFRLY may also collect PII from you if you choose to participate in WTFRLY Services (including but not limited to games, forums, member network, contests, sweepstakes, partner site discounts and surveys) because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to WTFRLY for review.

In addition, WTFRLY collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the WTFRLY Services, track usage, and for security purposes.

WTFRLY Members may also choose to provide or store non-PII information in their profiles, including but not limited to date of birth, interests, hobbies, groups with whom they are affiliated (schools, companies), videos and/or pictures, private messages, bulletins or personal statements (collectively “Profile Information”). The Profile Information in a Member’s profile is provided at his or her sole discretion.

WTFRLY Members can change their Registration PII and Profile Information at any time and can control how Visitors, other Members and WTFRLY communicate with them by controlling their account settings, available within the “Edit Profile” portion of their WTFRLY profile. Link to Privacy Settings.

Cookies. Cookies are small bits of information that WTFRLY places on your computer. WTFRLY uses cookies to identify your Internet browser, store Users’ preferences, and determine whether you have installed the enabling software needed to access certain material on the WTFRLY Services. Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on WTFRLY Services may also contain cookies set by Internet advertising companies or advertisers (known as “third party cookies”). WTFRLY does not control these third party cookies and Users of the WTFRLY Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the “Notice” section below for more information on customized advertising on WTFRLY. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. WTFRLY may allow third party pixel tags to be present on WTFRLY Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on the WTFRLY Services.


When you voluntarily provide PII to WTFRLY, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses WTFRLY will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

At the time you provide your PII, WTFRLY will notify you of your options regarding our use of your PII (See “Choice” below). Except as described in this Privacy Policy, WTFRLY will not share your PII with third parties unless you have given WTFRLY permission to do so (See “Use” below).

WTFRLY Services may be linked to Internet sites operated by other companies. WTFRLY Services may also carry advertisements from other companies. WTFRLY is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the WTFRLY Services or for the privacy practices of third party Internet advertising companies. Once you leave WTFRLY Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

WTFRLY may use cookies and similar tools to customize the content and advertising you receive based on the Profile Information you have provided. Profile Information you provide in structured profile fields or questions (multiple choice questions like “Marital Status,” “Education” and “Children”) (“Structured Profile Information”), information you add to open-ended profile fields and questions (essay questions like “About Me,” “Interests” and “Movies”) (“Non-Structured Profile Information”) and other non-PII about you may also be used to customize the online ads you encounter to those we believe are aligned with your interests. The information used for these features does not provide your PII or identify you as an individual to third parties.

Some of the advertisements that appear on WTFRLY Services may also be delivered to you by third party Internet advertising companies. These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-PII about your visit to or use of WTFRLY Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address. To opt out of information collection by these companies, please refer to that specific company’s privacy policy.

Third party applications (such as widgets) created by third party developers may also be available on the WTFRLY Services. Third party applications are small bits of software, often with interactivity, that can be installed into Members’ profiles or shared with other Users. However, WTFRLY does not control the third party developers, and cannot dictate their actions. When a Member engages with a third party application, that Member is interacting with the third party developer, not with WTFRLY. WTFRLY encourages Members not to provide PII to the third party’s application unless the Member knows the party with whom it is interacting.


Except as described in this Privacy Policy, WTFRLY will get your permission before we use the PII you provide to us in a way that is inconsistent with the purpose for which it was submitted or share your PII with third parties that are not affiliated with WTFRLY.


WTFRLY will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If WTFRLY obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

In order to locate other WTFRLY Members that you may already know in the physical world, WTFRLY allows Users to search for Members using Registration PII (i.e., full name or email address). WTFRLY also allows Users to browse for certain Profile Information in order to help connect with Members (i.e., schools and/or companies where Users may have attended or worked). WTFRLY may also enable Members to publicly display some Registration PII as an element of their Profile Information if they choose to do so via a profile setting under “Edit Profile.” Search engines may index the portion of a Member’s profile (including the Profile Information it contains) that is publicly displayed.

If you have consented to receive promotional materials (e.g., newsletters) or notifications from WTFRLY, WTFRLY may periodically use your email address to send you such materials related to the WTFRLY Services, as applicable. If you want to stop receiving such materials from WTFRLY, you can change your profile settings under “Account Settings,” or follow the unsubscribe instructions at the bottom of each email.

We value the security of your PII and with that in mind, we have strict PII access policies. WTFRLY employees, agents and contractors must have a business reason to obtain access to your PII. WTFRLY may share your PII with those who help us manage or provide WTFRLY Services’ information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes.

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide WTFRLY with a specific service and not for any other purpose. WTFRLY may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. WTFRLY also may share your PII with Affiliated Companies if it has a business reason to do so.

As described in “Notice” above, WTFRLY may customize the advertising and marketing messages you receive on the WTFRLY Website, or may work with outside companies to do so. Your non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. WTFRLY prohibits these companies from sharing your non-PII and/or Profile Information with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with WTFRLY’s advertisers and business partners.

There may be instances when WTFRLY may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of WTFRLY, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the WTFRLY Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process, whether discretionary or not. In addition, if WTFRLY sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, WTFRLY may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Member who is located in the European Union chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. WTFRLY is not responsible under the EU local data protection laws for Member-posted information.


WTFRLY uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, WTFRLY uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.


Safe Harbor. WTFRLY complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from EU member countries. WTFRLY has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit

Privacy Complaints by EU Citizens: In compliance with the Safe Harbor Principles, WTFRLY commits to resolve complaints about your privacy and our collection or use of your personal information. EU citizens with inquiries or complaints regarding this privacy policy should first contact WTFRLY by visiting and submitting your question through the Contact WTFRLY form or by mail at:

Attn: Privacy
PO Box 12332
Huntsville, AL 35815

WTFRLY has further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU Safe Harbor, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by WTFRLY, you may contact:


Whenever possible, WTFRLY Members may review the Registration PII we maintain about them in our records. We will take reasonable steps to correct any PII a Member informs us is incorrect. If you are a Member, you can view and change your Registration PII, Member preferences and Profile Information by logging into your account and accessing features such as “Edit Profile” and “Account Settings.”

If you ask WTFRLY to stop using your PII, WTFRLY will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.

If you would like to communicate with us about this Privacy Policy or WTFRLY’s collection and use of your PII, please use the Contact WTFRLY form on our Help site.


If you enjoy reading the information we bring you, please consider donating to WTF News via Bitcoin. Any donations are appreciated and go directly to expanding our capabilities.